TRUE POWER LLC

PRIVACY POLICY


Effective Date: November 5, 2010

This Privacy Policy serves to notify you of the following:


What information about me is collected on the True Power Site?

Where and when is information collected on the True Power Site (including through the use of cookies and action tags)?

Does True Power collect information from children under 13 years of age?

What does True Power do with the information it collects?

When does True Power disclose information to third parties?

Does this privacy policy apply when I link to other web sites?

Is the information collected on the True Power Site secure?

What choices do I have regarding the collection, disclosure and distribution of personally identifiable information?

Can I update or correct my personally identifiable information?

How will I know if there are any changes to this privacy policy?

Who do I contact if I have any privacy questions?

WHAT INFORMATION ABOUT ME IS COLLECTED ON THE SITE?

Depending on your use of the www.true-power.com website and associated and successor websites and services we, True Power LLC (“True Power” "we" or “us” or “our”), may make available from time to time (collectively referred to in this Privacy Policy as the "True Power Site"), we may collect two types of information: personally identifiable information and non-personally identifiable information.

Personally Identifiable Information

Personally identifiable information is information that identifies you or can be used to identify or contact you. Such information may include your name, address, email address, telephone number, and billing and credit card information.

Non-Personally Identifiable Information

Non-personally identifiable information is information that by itself cannot be used to identify or contact you, such as demographic information (like age or gender). Non-personally identifiable information may also include user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of the True Power Site.

WHERE AND WHEN IS INFORMATION COLLECTED ON THE SITE (INCLUDING THROUGH THE USE OF COOKIES AND ACTION TAGS)?

We collect personally identifiable information from you if you voluntarily submit the information to us. We may also receive personally identifiable information about you from third parties providing credit and debit card authorization and fraud screening services as part of your use of the True Power Site.

Registering to Use the True Power Site and in the Course of Using the True Power Site.

You may be required to establish an account on the True Power Site in order to purchase True Power products or to take advantage of certain features of the True Power Site. If so, if you wish to establish an account you will be required to provide us with information (including personally identifiable information) such as your name, postal address and email address. You may also be asked to provide us with information (including personally identifiable information) such as your name, postal address and email address if you enter a contest or sweepstakes or participate in another site feature. We may also receive personally identifiable information about you from third parties providing credit and debit card authorization and fraud screening services as part of the registration process. In addition, we may obtain your personally identifiable information from you if you identify yourself to us by sending us an email with questions or comments or by responding to a survey or other communication from us.

Cookies and Action Tags.

We may collect non-personally identifiable information passively using “cookies” and “action tags.”
“Cookies” are small text files that are placed on your computer in order to identify your Web browser and the activities of your computer on the True Power Site and other websites. Cookies are used to personalize your experience on the True Power Site (such as dynamically generating content on webpages specifically designed for you), to assist you in using the True Power Sites (such as saving time by not having to reenter your name upon each visit to the True Power Site), and to allow us to statistically monitor how you are using the True Power Site to help us improve our online offerings. We also may use cookies to target certain advertisements to your browser which may be of interest to you or to determine the popularity of certain content.

In addition to cookies that we place on your computer, cookies may also be placed on your computer by third parties that we use to display or serve advertisements on the True Power Site or to collect non-personally identifiable information in order to provide advertising-related services. In the course of serving advertisements on this website, our third-party advertisers may place or recognize unique cookies on your browser.

You do not have to accept cookies to use the True Power Site. Although most browsers are initially set to accept cookies, you may reset your browser to notify you when you receive a cookie or to reject cookies generally. Most browsers offer instructions on how to do so in the "Help" section of the toolbar. While you are not required to accept our cookies to access the True Power Site, if you reject cookies, certain products, offerings, features, or resources of the True Power Site may not work properly and you may experience some loss of convenience.

"Action tags," also known as web beacons or gif tags, are a web technology used to help track website usage information, such as how many times a specific page has been viewed. Action tags are invisible to you, and any portion of the True Power Site, including advertisements, or email sent on our behalf, may contain action tags.

By using cookies and action tags together, we are able to gain valuable information to improve the True Power Site and measure the effectiveness of our advertising and marketing campaigns. We do not disclose any of your personally identifiable information to our advertising partners.

Finally, you should be aware that advertisers and other third parties may also use their own cookies or action tags when you click on their advertisement or link to their websites or services on or from the True Power Site. This Privacy Policy does not govern the use by such third-party websites or services or providers of third-party advertising.

Log Files.

We may also collect non-personally identifiable information through our Internet log files, which record data such as user IP addresses, browser types, domain names, and other anonymous statistical data involving the use of the True Power Site. This information may be used to analyze trends, to administer the True Power Site, to monitor the use of the True Power Site, and to gather general demographic information. We may link this information to personally identifiable information for these and other purposes such as personalizing your experience on the True Power Site and evaluating the True Power Site in general.

DOES TRUE POWER COLLECT INFORMATION FROM CHILDREN UNDER 13 YEARS OF AGE?

We are committed to protecting the privacy of children. The True Power Site is not designed for or directed to children under the age of 13. In fact, to purchase any items on the True Power Site, you must be at least eighteen (18) years of age or the applicable state age of majority. We do not collect personally identifiable information from any person we actually know is under the age of 13.

WHAT DOES TRUE POWER DO WITH THE INFORMATION IT COLLECTS?

In general, we use the information collected on the True Power Site to provide the True Power Site to you and process your transactions, to contact you for customer service and billing purposes, to administer a contest, promotion or other site feature, to help us understand who uses the True Power Site, and to improve the True Power Site.

We may use your information to send you a welcoming email that may confirm your user name and password. If you “opt-in,” we may send you electronic newsletters, contact you about True Power products, services, information and news that may be of interest to you, and provide you with targeted feedback. If you no longer desire to receive these communications, we will provide you with the option to change your preferences. In addition, if you identify yourself to us by sending us an email with questions or comments, we may use your information (including personally identifiable information) to respond to your questions or comments, and we may file your questions or comments for future reference. We may also use the information collected to send you important service announcements and updates regarding True Power products and the True Power Site or, if applicable, about your billing account status.

We may also use the information gathered on the True Power Site to perform statistical analysis of user behavior or to evaluate and improve the True Power Site. We may link some of this information to personally identifiable information for internal purposes only or to improve your experience with the True Power Site.

WHEN DOES TRUE POWER DISCLOSE INFORMATION TO THIRD PARTIES?

Except as set forth in this Privacy Policy or as specifically authorized by you, we will not disclose any personally identifiable information we gather from you on the True Power Site.

Laws and Legal Rights.

We may disclose your information (including personally identifiable information) if we believe in good faith that we are required to do so in order to comply with an applicable statute, regulation, rule or law, a subpoena, a search warrant, a court or regulatory order, or other valid legal process. We may disclose personally identifiable information in special circumstances when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating the Terms of Use for our True Power Site, or to protect the safety and/or security of our users, the True Power Site or the general public.

Third Parties Generally.

We may provide to third parties information about you that does not allow you to be identified or contacted, including where such information is combined with similar information of other users of the True Power Site. For example, we might inform third parties regarding the number of unique users who visit the True Power Site, the demographic breakdown of our registered users of the True Power Site, or the products and/or services purchased using the True Power Site and the vendors of such products and services. The third parties to which we may provide this information may include potential or actual advertisers, providers of products or services (including vendors and website tracking services), merchants, affiliates and other actual or potential commercial partners, sponsors, licensees, researchers and other similar parties.

Outside Contractors.

We may employ independent contractors, vendors and suppliers (collectively, "Outside Contractors") to provide specific services and products related to the True Power Site, including (without limitation) hosting and maintaining the True Power Site, developing applications for the True Power Site, providing e-mail services, and providing sales referrals. In the course of providing products or services to us, these Outside Contractors may sometimes have limited access to information collected on the True Power Site, including your personally identifiable information.

We may also employ Outside Contractors to process your orders for True Power products purchased through the True Power Site (“Order Processors”). Order Processors may request that you submit certain information to them in order to process such orders. By submitting the requested information, you affirmatively consent to have that information shared with the Order Processors. This information is used by the Order Processors and may be subject to different privacy policies. We are not responsible for the privacy practices of Order Processors. We encourage you to read the privacy policies or statements of each and every Order Processor. This Privacy Policy does not apply to information collected by Order Processors.

Third Party Sellers.

In addition, through the True Power Site, you may be given the opportunity to purchase (or to obtain more information regarding) certain content, products or services that are sold by parties other than us (collectively, "Third Party Sellers"). Third Party Sellers may request that you submit certain information to them in order to purchase their products or services or to obtain additional information from them. By submitting the requested information, you affirmatively consent to have that information shared with the Third Party Seller. This information is used by the Third Party Seller and may be subject to a different privacy policy. We are not responsible for the privacy practices of Third Party Sellers. We encourage you to be aware when the True Power Site links to Third Party Sellers’ websites and to read the privacy policies or statements of each and every Third Party Seller website. This Privacy Policy applies solely to information collected by the True Power Site.

Sale of Business.

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of the True Power, provided that the third party agrees to adhere to the terms of this Privacy Policy.

Affiliates.

We may disclose information (including personally identifiable information) about you to our Corporate Affiliates. For purposes of this Privacy Policy, "Corporate Affiliate" means any person or entity which directly or indirectly controls, is controlled by or is under common control with True Power, whether by ownership or otherwise. Any information relating to you that we provide to our Corporate Affiliates will be treated by those Corporate Affiliates in accordance with the terms of this Privacy Policy.

DOES THIS PRIVACY POLICY APPLY WHEN I LINK TO OTHER WEB SITES?

The True Power Site may contain links to other websites not owned or operated by True Power (for example, if you "click" on a banner advertisement, you may be taken off the True Power Site). However, please be aware that we are not responsible for the privacy practices of such websites. We encourage you to be aware when the True Power Site links to other websites and to read the privacy policies or statements of each and every website. This Privacy Policy applies solely to information collected by the True Power Site.

IS THE INFORMATION COLLECTED ON THE SITE SECURE?

We want your information (including personally identifiable information) to remain as secure as possible. We strive to provide secure transmission of your information from your computer to our servers through industry-standard techniques.
Notwithstanding the above commitments to protect your information (including personally identifiable information) from loss, misuse or alteration by third parties, you should be aware that there is always some risk involved in transmitting information over the Internet. There is also some risk that others could find a way to thwart our security systems. As a result, while we strive to protect your information, we cannot ensure or warrant the security or privacy of any information you transmit to us, and you do so at your own risk.

WHAT CHOICES DO I HAVE REGARDING THE COLLECTION, DISCLOSURE AND DISTRIBUTION OF PERSONALLY IDENTIFIABLE INFORMATION?

Except as otherwise described in this Privacy Policy, we will only use personally identifiable information for the purposes described above or as otherwise disclosed at the time we request such information from you. You must "opt-in" and give us permission to use your personally identifiable information for any other purpose. You may also change your preference and "opt-out" of receiving certain communications by contacting privacy@true-power.com.

CAN I UPDATE OR CORRECT MY PERSONALLY IDENTIFIABLE INFORMATION?

You have the right to request the restriction of certain uses and disclosures of personally identifiable information as follows. You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you on our systems (subject to the following paragraph), by contacting privacy@true-power.com. Such updates, corrections, changes and deletions will not have an effect on other information that we maintain, or information that we have provided to third-parties in accordance with this Privacy Policy prior to such update, correction, change or deletion.

You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back-up our systems to protect information from inadvertent loss means that a copy of your personally identifiable information may exist in a non-erasable form that will be difficult or impossible for us to locate. We promise that promptly after receiving your request, all personally identifiable information stored in databases we actively use and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as and to the extent reasonably practicable.

HOW WILL I KNOW IF THERE ARE ANY CHANGES TO THIS PRIVACY POLICY?

You should be aware that we may revise this Privacy Policy at any time and that such revisions may result in additional uses or disclosures of your personally identifiable information. If we decide to change this Privacy Policy, we will post those changes on this page and update the Effective Date at the top of this page. We may also make non-significant changes to this Privacy Policy that generally will not affect our use of your personally identifiable information. We encourage you to check this page periodically for any changes. Your continued use of the True Power Site following the posting of changes to this Privacy Policy will mean you accept those changes.

WHO DO I CONTACT IF I HAVE ANY PRIVACY QUESTIONS?

If you have any questions or comments about this Privacy Policy or feel that we are not abiding by the terms of this Privacy Policy, please contact our Privacy Agent in any of the following ways:

By email: privacy@true-power.com

or at 888/987-8797

BY USING THE TRUE POWER SITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT USE THE TRUE POWER SITE. YOUR CONTINUED USE OF THE TRUE POWER SITE FOLLOWING THE POSTING OF CHANGES TO THIS PRIVACY POLICY WILL MEAN THAT YOU ACCEPT THOSE CHANGES.